What Is NIL?
Name, Image, and Likeness (NIL) refers to the rights of student athletes to monetize their personal brand. In today’s collegiate landscape, NIL gives students control to create and market their own branded merchandise – everything from men’s and women’s sweatshirts to custom t shirts, jackets, hats and general merch. By leveraging NIL, athletes across states like Illinois and nationwide can connect with fans, drive engagement, and earn revenue directly from sales of collectibles, apparel, and more.
What Is A NIL Store?
A NIL Store is a dedicated platform where student athletes sell co-licensed merchandise featuring their own name and logo. We are a full-service marketing and promotional product company, which allows us to take you from A-Z with your NIL store. Our full-service team builds each athlete’s shop, handling web design, production, and fulfillment.
Not only can we build your online web store, we can also help with logo creation, marketing, and helping you build your online brand through social media marketing, advertising and more.
Fans can search for their favorite player’s page, browse hoodies, women sweatshirts, trucker caps, custom t-shirts and jerseys, neck gaiters, office collectibles, personalized gifts, custom clothing and then place orders seamlessly. Every purchase in the NIL Store enhances the athlete’s brand, boosts morale among students, and ensures professional, on-time delivery.
We handle all order processing and fulfillment, including printing and shipping all the custom clothing and merchandise directly to the buyer.
Introduction To Illinois State University – A Success Story
As an example, athletes at Illinois State University launched a private NIL Store featuring exclusive Illinois State gear and rare Illinois State Redbirds memorabilia. The Illinois State shop became a popular destination across Illinois, offering hoodies, Illinois State athletics tees, and other clothing. In its first season, the Illinois State University NIL Store generated strong sales, funded textbooks for students, and strengthened the bond between Redbird athletes and their community.
Why Choose Our NIL Store Service?
Expertise & Trust: We specialize in NIL Store solutions for student athletes, delivering high-quality t shirts, hoodies, and custom merchandise every time.
Full-Service Platform: From initial mockup to final shipment, we manage the entire process so you can focus on performance.
Professional Image: Enhance your brand with premium apparel that makes staff and supporters look—and feel—professional.
Fan Engagement: Offer unique gifts and collectibles that deepen connections with fans of Redbirds and beyond.
Revenue Growth: Each sale drives royalties for training, textbooks, and living expenses.
Our Product Range
We provide a versatile lineup of merchandise and collectibles:
- Apparel & Clothing: Custom t-shirts, men and women sweatshirts, hoodies, hats, bags and a full array of merchandise options.
- Collectibles & Gifts: Items similar to limited-edition Redbirds keepsakes you see online, tumblers, fan gear and more.
- Campus Essentials: Branded laptop decals, car decals and stickers, and items similar to other popular Illinois State gear to support students’ academic and athletic journeys.
How It Works
Sign Up: Contact us and let us know what your goals are. Our team will evaluate your current position and provide suggestions you can utilize to help build your brand. No matter where you are in your brand building and NIL journey, you can take advantage of our full-service options or let us help you with coming up with design ideas, merch options and more.
Design: What makes us different? We not only have a full art department to bring your designs to life, we also have a marketing and brand team that can work in conjunction with you and our department to come up with creative designs and solutions that will benefit you.
Launch: Your personalized NIL Store website goes live, which is full optimized for search. We can also help with helping build sales through online and social media marketing.
Fulfillment: Fans place orders; we print, ship, and handle customer service. We handle all aspects of order fulfillment. No need to worry about storage or items that don’t sell. We can offer a pre-launch campaign where we run a campaign for a certain time period then print all the items at once. We are also a Print On Demand (POD) printer that can handle any single orders that come up in the future.
Payout: You receive royalty reports and payments – simple, transparent, and timely. We know you’re here to not only build your brand, but add revenue to help offset college costs. You’ll be able to check any orders coming in and we’re always here to answer any questions you have about your online NIL store.
Start Your NIL Store Today
Whether you’re at Illinois State or any top program, our turnkey NIL Store solution lets you offer clearance sale events, timed drops, and the promotion of popular promotions like the Redbirds collections. Bring your personal brand to life, engage fans with unique merchandise, and transform your name, image, and likeness into a thriving business. Contact us now to get started!